If you are marketing to millennials, chances are you already advertise (or at least have a presence) on Snapchat. With the emergence of Snapchat’s latest map feature comes a lot of opportunity for brick-and-mortar and event-based businesses to make their mark.
It’s no secret that everything exists online now. Your business, big or small, needs to have a strong online presence to thrive in today’s economy. Not being listed online is the equivalent to being invisible.
You’ve finally stopped asking what a hashtag is (hooray!) and started hashtagging ALL of your social posts (noooo!).
I know, you thought you had it all down by hashtagging every word, every post, and on every platform. Don’t worry - many businesses are still doing all of the above.
A good content strategy relies on the regular creation and distribution of social media posts, blogs, whitepapers, graphics, ebooks, landing pages, etc. This sounds like a lot of work - and it can be without a dedicated team - but it’s an important aspect for any business with a digital marketing strategy, especially now that traditional marketing techniques are waning and even becoming obsolete.
Social media marketing tends to focus on the Millennial generation quite a lot. Like, a lot, a lot. It’s hard to make it through the day without hearing the “M” word, because they’re a different type of generation-- digital natives. However, it’s their parents, Gen Xers, that have the lion’s share of the buying economy. Gen X is those born (roughly) between 1965 and the early 1980s.
I’m in a sticky situation; recently I wrote a blog post called “I'm Stuck: What to do when you're stuck writing content” about all the ways you ca get inspiration when you’re out of ideas. Well, I’m out of ideas for this blog post. Blog posts are especially hard to get inspiration for because it’s long-form content. They’re also essential for digital marketing professionals. Let’s explore 5 ways you can develop an engaging and informative blog topic for your audience--even when the creativity isn’t flowing.