One of the concerns we hear often from clients is the time something takes to complete online, particularly when it comes to marketing. We try our best to share a few tasks each time we meet to prevent our clients from feeling overwhelmed by yet another to-do list, and often one that comes with a steep learning curve.
As a busy professional, it’s easy to get buried in client work; your main focus is usually your prospects and your customers. However, most professionals forget about themselves. When potential clients are looking for companies to do business with, they aren’t just looking into your work, they’re looking at your personaility. They want to make sure that they can have an effective communicative work relationship with you. According to Hubspot, personal branding is important for professionals so they become more visible in your industry, improve their reputation, leave a lasting impression and ultimately sell more products.
I work in an industry where unplugging isn’t an option. My day job basically boils down to chasing shiny objects through rabbit holes to help multiple clients succeed in multiple ways online. Every. Day.
If it isn’t seen on mobile, is it even really seen? Today, 34% of active users access their social media accounts via their mobile device. That’s why optimizing your social content is crucial. If you want to start a conversation with your mobile audience, you need to make the effort to reach them there.
There’s so much data available to businesses on social media. Depending upon the platform, you can grab trending topics, competitor performance data, video views, individual post click-through rates, traffic to your website, sales funnel completion/drop-off analysis, product sales insights, ad relevancy scores, and so much more.