The Inbetweeners: Marketing to Gen X

Social media marketing tends to focus on the Millennial generation quite a lot. Like, a lot, a lot. It’s hard to make it through the day without hearing the “M” word, because they’re a different type of generation-- digital natives. However, it’s their parents, Gen Xers, that have the lion’s share of the buying economy. Gen X is those born (roughly) between 1965 and the early 1980s.

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Victoria WrightVictoria Wright

I'm Stuck: What to Do When You Need Blog Inspiration


I’m in a sticky situation; recently I wrote a blog post called “I'm Stuck: What to do when you're stuck writing content” about all the ways you ca get inspiration when you’re out of ideas. Well, I’m out of ideas for this blog post. Blog posts are especially hard to get inspiration for because it’s long-form content. They’re also essential for digital marketing professionals. Let’s explore 5 ways you can develop an engaging and informative blog topic for your audience--even when the creativity isn’t flowing.

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Chelsea WaddellChelsea Waddell

Avoid These 5 Common Buyer Persona Mistakes

Creating buyer personas is a crucial part of a successful inbound strategy. Buyer personas help you understand exactly who your customer is, what they are looking for, their pain points, and how your company is positioned to help them achieve their goals. Without them, your marketing efforts have nothing to grasp onto.

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Rachel OrnRachel Orn

Using Facebook Analytics to Plan Your Content

If you’ve looked into your business page’s Facebook Insights tab recently, you know that the amount of data provided about your page can almost seem overwhelming if you don’t know the meaning behind the numbers you see. It’s important to understand what information Facebook is collecting to be able to use it to refresh your current content plan.

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Amie DetarAmie Detar

Cracking the Code: The Instagram Algorithm

Facebook’s dominance over the social media industry, with over a billion daily users, means that it gets to decide pretty much everything in the industry. Usually when Facebook makes a move, all other social media platforms must follow suit or risk becoming obsolete.

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Victoria WrightVictoria Wright

Make Friends with Your Social Media Manager

“Any content you have time to share would be helpful!” This is a statement you’ve likely heard from your social media manager - whether that person is in-house or part of an agency. Every time you hear it, your eyes roll and your social manager pauses all breathing while waiting for a different response, hoping against all odds that this time you’ll be ready to dive in. Meanwhile, you’re silently cursing the person; after all, isn’t content creation the reason you hired the position out in the first place? You don’t have time!

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Jamie SmithJamie Smith