If it isn’t seen on mobile, is it even really seen? Today, 34% of active users access their social media accounts via their mobile device. That’s why optimizing your social content is crucial. If you want to start a conversation with your mobile audience, you need to make the effort to reach them there.
In August of last year, Instagram launched their response to Snapchat, called “Stories.” Images or videos taken in the Instagram app can be added to your Story, which lasts 24 hours and can be viewed by those who follow or view your profile.
According to Investor’s Business Daily, financial advisors who are active on social media gain an average of $4.9 million in assets under management (AUM).
Because you've had success using marketing techniques like direct mail to find target customers and let them know how you can help them, it might seem like an "isn't broke don't fix it" situation.But ignoring the fact that inbound marketing can supplement, improve, or potentially replace the prospects you work to acquire, while drastically reducing costs, would be detrimental to your business.
Social media offers retail brands the opportunity to reach new audiences, increase brand awareness, and boost product sales in a huge way. If you’re a retail business and you’re not taking advantage of the online audience that social media offers, you’re really missing out.