Chelsea Waddell

Chelsea Waddell

Chelsea earned a degree in Communications with a concentration in International Public Relations and a minor in Journalism from UNC Charlotte. Chelsea is originally from Greensboro, North Carolina, but transferred to Charlotte after graduating. She loves everything fashion and beauty inspired and is a proven pop culture enthusiast.

Personal Branding in the Social Media Age

As a busy professional, it’s easy to get buried in client work; your main focus is usually your prospects and your customers. However, most professionals forget about themselves. When potential clients are looking for companies to do business with, they aren’t just looking into your work, they’re looking at your personaility. They want to make sure that they can have an effective communicative work relationship with you. According to Hubspot, personal branding is important for professionals so they become more visible in your industry, improve their reputation, leave a lasting impression and ultimately sell more products.

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The Carolina Panthers Have The Best Social Media Game In The NFL

I want to begin saying I’m biased. I’ve always been biased towards the Carolina Panthers. They began playing in 1995, and while growing up in North Carolina during the 1990s, this football team was a staple in my home. Bias aside, there are some valid reasons why I believe the Carolina Panthers have one of the most impressive and effective social media accounts in the NFL.

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A Year With The Posse

It’s been almost a year since I first started working at Posse Social Media. I’ve learned, made mistakes, and evolved as a writer. I’ve also made big improvements in my career and as a young professional. This time last year I was anxious and excited at the same time. In school I always wanted to have a focus in social media. I realized that digital marketing was how people in the future will promote their businesses and also how consumers will learn about new products and services. I would now like to share a few things I’ve learned during my first year on the job. 

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Tailoring your School's Website for the Inbound Methodology

As a school administrator, you have thought through every aspect of your institution. You know the education level you want to provide to the student body; you know the types of families who will best fit your environment; you know the connection your staff has to their focus areas. Every detail about how your school operates has been carefully considered and planned. There’s just one thing you know needs improvement: student attraction and retention rates.
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Digital Marketing Mistakes: Not Knowing Best Practices for Your Online Presence

Digital marketing is constantly changing.  Business owners have great opportunities to find (and be found by) target customers. However, taking full advantage of what an online presence has to offer requires spending time and effort to learn best practices of each digital outlet. Even after mastering a platform, however, entrepreneurs and marketers must still take the time to stay updated on changes occurring weekly (and sometimes daily). It takes patience, research, and a little creativity.  

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I'm Stuck: What to do when you're stuck writing content

Somerset Maugham, a British playwright, said , “There are three rules for writing a novel. Unfortunately, no one knows what they are.”
It happens to all of us: you’re flowing through all of your content, and then - it just stops. You’re stuck; you’ve gotten out all your thoughts, but you still need 200 more words to finish your blog.
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