As a busy professional, it’s easy to get buried in client work; your main focus is usually your prospects and your customers. However, most professionals forget about themselves. When potential clients are looking for companies to do business with, they aren’t just looking into your work, they’re looking at your personaility. They want to make sure that they can have an effective communicative work relationship with you. According to Hubspot, personal branding is important for professionals so they become more visible in your industry, improve their reputation, leave a lasting impression and ultimately sell more products.
I want to begin saying I’m biased. I’ve always been biased towards the Carolina Panthers. They began playing in 1995, and while growing up in North Carolina during the 1990s, this football team was a staple in my home. Bias aside, there are some valid reasons why I believe the Carolina Panthers have one of the most impressive and effective social media accounts in the NFL.
It’s been almost a year since I first started working at Posse Social Media. I’ve learned, made mistakes, and evolved as a writer. I’ve also made big improvements in my career and as a young professional. This time last year I was anxious and excited at the same time. In school I always wanted to have a focus in social media. I realized that digital marketing was how people in the future will promote their businesses and also how consumers will learn about new products and services. I would now like to share a few things I’ve learned during my first year on the job.
Digital marketing is constantly changing. Business owners have great opportunities to find (and be found by) target customers. However, taking full advantage of what an online presence has to offer requires spending time and effort to learn best practices of each digital outlet. Even after mastering a platform, however, entrepreneurs and marketers must still take the time to stay updated on changes occurring weekly (and sometimes daily). It takes patience, research, and a little creativity.
It happens to all of us: you’re flowing through all of your content, and then - it just stops. You’re stuck; you’ve gotten out all your thoughts, but you still need 200 more words to finish your blog.