One of the concerns we hear often from clients is the time something takes to complete online, particularly when it comes to marketing. We try our best to share a few tasks each time we meet to prevent our clients from feeling overwhelmed by yet another to-do list, and often one that comes with a steep learning curve.
Social media is complex. No doubt about it. But even deciding how your business should use social media can be perplexing. If you’ve decided the best path is to hire an agency to help your brand grow online, you have to, to the best of your ability, make the best agency selection.
Understanding that an online presence is important for your business is the first hurdle in achieving success. Actually accomplishing digital marketing goals, however, is another thing entirely. The available tools, the speed of information, the rate of change for best practices, and your competitors' advantages may all seem too insurmountable to overcome. If so, this blog is for you.
As an entrepreneur or senior-level manager, it’s your job to know all of the ins and outs of your business. You know last quarter’s profit margins as well as you do your birthday. You know the time frames, reasons, research, and results for your processes. You know which of your customers is most likely to auto-renew or repurchase, and you also know who you’ll need to call on next month. Heck, you might even know how much coffee is left in the break room. Your diligence in learning and retaining all of these data points is part of what makes you an excellent business owner. It’s also part of what could make you a terrible content marketer.