“Any content you have time to share would be helpful!” This is a statement you’ve likely heard from your social media manager - whether that person is in-house or part of an agency. Every time you hear it, your eyes roll and your social manager pauses all breathing while waiting for a different response, hoping against all odds that this time you’ll be ready to dive in. Meanwhile, you’re silently cursing the person; after all, isn’t content creation the reason you hired the position out in the first place? You don’t have time!
One of the concerns we hear often from clients is the time something takes to complete online, particularly when it comes to marketing. We try our best to share a few tasks each time we meet to prevent our clients from feeling overwhelmed by yet another to-do list, and often one that comes with a steep learning curve.
Social media is complex. No doubt about it. But even deciding how your business should use social media can be perplexing. If you’ve decided the best path is to hire an agency to help your brand grow online, you have to, to the best of your ability, make the best agency selection.
Understanding that an online presence is important for your business is the first hurdle in achieving success. Actually accomplishing digital marketing goals, however, is another thing entirely. The available tools, the speed of information, the rate of change for best practices, and your competitors' advantages may all seem too insurmountable to overcome. If so, this blog is for you.