Rachel Orn

Rachel Orn

Why Your Business Should Embrace Snapchat's Snap Map 

If you are marketing to millennials, chances are you already advertise (or at least have a presence) on Snapchat. With the emergence of Snapchat’s latest map feature comes a lot of opportunity for brick-and-mortar and event-based businesses to make their mark.

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Rachel OrnRachel Orn

Are You Being Found Online? The Importance of Location SEO

It’s no secret that everything exists online now. Your business, big or small, needs to have a strong online presence to thrive in today’s economy. Not being listed online is the equivalent to being invisible.

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Rachel OrnRachel Orn

Avoid These 5 Common Buyer Persona Mistakes

Creating buyer personas is a crucial part of a successful inbound strategy. Buyer personas help you understand exactly who your customer is, what they are looking for, their pain points, and how your company is positioned to help them achieve their goals. Without them, your marketing efforts have nothing to grasp onto.

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Rachel OrnRachel Orn

Leaving Cold Leads Behind: Why I Left Journalism

I have always been a thrill of the chase kind of writer. Taking difficult topics and mastering them as a wordsmith was always a dream of mine.  

I truly envy those who know exactly what they want to do before they even begin applying for colleges. When my aspirations of becoming a veterinarian were voluntarily cast aside, I decided to put pen to paper (literally at that time) and start a career in writing – more specifically, journalism.

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Rachel OrnRachel Orn

Inbound Marketing Generates More Leads. Here's What You Need to Know.

Your very first inbound campaign has hit the ground running, and you are excited to see leads start flowing through the funnel. We admire your optimism! However, with any new process, snags are to be expected. Here are a few things you need to know/do to get you through any growing pains while you transition to inbound.

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Rachel OrnRachel Orn