Shannon O'Boyle

Shannon O'Boyle

Yoga: My Not-So-Secret Weapon To Reaching Your Full Potential At Work

I work in an industry where unplugging isn’t an option. My day job basically boils down to chasing shiny objects through rabbit holes to help multiple clients succeed in multiple ways online. Every. Day.

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Shannon O'BoyleShannon O'Boyle

Reporting Matters: Social Media Audience Insights - What & Why

There’s so much data available to businesses on social media. Depending upon the platform, you can grab trending topics, competitor performance data, video views, individual post click-through rates, traffic to your website, sales funnel completion/drop-off analysis, product sales insights, ad relevancy scores, and so much more.

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Shannon O'BoyleShannon O'Boyle

Reporting Matters: Inbound Manager

So you just launched your new inbound marketing campaign, congrats! Now, what? How do you know if it’s working? Ongoing observations of analytics and reports are the best way to measure campaign performance. To some, they seem intimidating. With a little research (and by knowing what to look for) you can simplify it.


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Shannon O'BoyleShannon O'Boyle

3 Steps to Email Marketing For Financial Advisors

According to the DMA National Client Email Report 2015, the average ROI from email marketing is $38 for every $1 spent. Also reported that 9 out of 10 clients perceive email marketing as a channel of importance. Email is the perfect place for your message to be taken seriously while achieving a substantial return. In just a few simple steps you can start planning your launch of an email campaign today!

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Shannon O'BoyleShannon O'Boyle

Why Organic Search Is Vital To Your Company's Survival

If you're running business in today’s market you’ve most likely heard the term “SEO” or Search Engine Optimization. Like many business owners you want to know two things:
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Shannon O'BoyleShannon O'Boyle

3 Inbound Marketing Steps For Financial Advisors

Financial advisors, wealth managers, investment brokers: are traditional marketing efforts not producing the results you want? Are you seeing the majority of your clients come through referrals, but they’re not exactly the ideal client you want to work with? If so, it may be time to rethink your marketing plan.

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Shannon O'BoyleShannon O'Boyle