Shannon O'Boyle

Shannon O'Boyle

Easy Hashtag Strategy For Your Brand

You’ve finally stopped asking what a hashtag is (hooray!) and started hashtagging ALL of your social posts (noooo!).

I know, you thought you had it all down by hashtagging every word, every post, and on every platform. Don’t worry - many businesses are still doing all of the above.

Read Article  
Shannon O'BoyleShannon O'Boyle

Yoga: My Not-So-Secret Weapon To Reaching Your Full Potential At Work

I work in an industry where unplugging isn’t an option. My day job basically boils down to chasing shiny objects through rabbit holes to help multiple clients succeed in multiple ways online. Every. Day.

Read Article  
Shannon O'BoyleShannon O'Boyle

Reporting Matters: Social Media Audience Insights - What & Why

There’s so much data available to businesses on social media. Depending upon the platform, you can grab trending topics, competitor performance data, video views, individual post click-through rates, traffic to your website, sales funnel completion/drop-off analysis, product sales insights, ad relevancy scores, and so much more.

Read Article  
Shannon O'BoyleShannon O'Boyle

Reporting Matters: Inbound Manager

So you just launched your new inbound marketing campaign, congrats! Now, what? How do you know if it’s working? Ongoing observations of analytics and reports are the best way to measure campaign performance. To some, they seem intimidating. With a little research (and by knowing what to look for) you can simplify it.


Read Article  
Shannon O'BoyleShannon O'Boyle

3 Steps to Email Marketing For Financial Advisors

According to the DMA National Client Email Report 2015, the average ROI from email marketing is $38 for every $1 spent. Also reported that 9 out of 10 clients perceive email marketing as a channel of importance. Email is the perfect place for your message to be taken seriously while achieving a substantial return. In just a few simple steps you can start planning your launch of an email campaign today!

Read Article  
Shannon O'BoyleShannon O'Boyle

Why Organic Search Is Vital To Your Company's Survival

If you're running business in today’s market you’ve most likely heard the term “SEO” or Search Engine Optimization. Like many business owners you want to know two things:
Read Article  
Shannon O'BoyleShannon O'Boyle