Tereza Litsa

Tereza Litsa

I am passionate about anything digital, with a keen interest on content writing, content and social media management. I have worked as a blogger, content writer, content manager, community manager, social media manager and recently also as a content strategist.

The True ROI of Social Media Marketing

Social media marketing has been a trending term for a while now, and many business owners want to be part of it and expand their audience. However, there has been a misunderstanding regarding its expectations and the so-called ROI (Return On Investment) that we want to clarify.

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What Can Inbound Marketing Offer My Business?

There is an increasing need for content nowadays, and every business that tries to stand out from the competitors knows the importance of having a solid content marketing strategy.

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Inbound Marketing: Big Ideas for Small Businesses

It’s not always easy for a small business to succeed in a highly competitive world. However, we are living at a time when creativity, when done right, can outweigh large budgets. When a small business realizes the opportunities inbound marketing may offer, a whole new world opens.

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Content Marketing: Beyond The Blog Post

There is no way to talk about digital marketing nowadays without including ‘content marketing’ in the very first sentences. The increasing need for online content has turned every business into a publisher and content marketing is now proudly considered a powerful weapon for a complete digital strategy.

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Will Google+ Be The Surprise Of 2014?

Google+ is among the most discussed social networks of the past months with 2014 starting in no different way. Google is more determined than ever to support Google+ and turn it into an even more popular social network which leads to ambiguous results.

After its decision to incorporate Google+ profiles on YouTube, it has now decided to allow

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How to Prepare your Social Media Presence for Christmas

It's that time of the year again that we're starting the countdown for Christmas. Except for the plans for the Christmas gifts though, it's the perfect timing to organize the online presence of your business for the holiday season.

There are many ways to benefit from the Christmas spirit, and there are even more ways to reward your fans for their loyalty. No matter what type of business you have, here are some tips on how to create an 'online Christmas plan' until January:

  • Launch a special content calendar. Start to craft the posts for the whole month, getting even more into the spirit day by day. The hashtag #christmas is already trending on Twitter, why should you stay behind?
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