Social media marketing has been a trending term for a while now, and many business owners want to be part of it and expand their audience. However, there has been a misunderstanding regarding its expectations and the so-called ROI (Return On Investment) that we want to clarify.
It’s not always easy for a small business to succeed in a highly competitive world. However, we are living at a time when creativity, when done right, can outweigh large budgets. When a small business realizes the opportunities inbound marketing may offer, a whole new world opens.
There is no way to talk about digital marketing nowadays without including ‘content marketing’ in the very first sentences. The increasing need for online content has turned every business into a publisher and content marketing is now proudly considered a powerful weapon for a complete digital strategy.
Google+ is among the most discussed social networks of the past months with 2014 starting in no different way. Google is more determined than ever to support Google+ and turn it into an even more popular social network which leads to ambiguous results.
After its decision to incorporate Google+ profiles on YouTube, it has now decided to allow
It's that time of the year again that we're starting the countdown for Christmas. Except for the plans for the Christmas gifts though, it's the perfect timing to organize the online presence of your business for the holiday season.
There are many ways to benefit from the Christmas spirit, and there are even more ways to reward your fans for their loyalty. No matter what type of business you have, here are some tips on how to create an 'online Christmas plan' until January:
- Launch a special content calendar. Start to craft the posts for the whole month, getting even more into the spirit day by day. The hashtag #christmas is already trending on Twitter, why should you stay behind?