Taking Control of Your Reputation Management

“Character is like a tree and reputation like its shadow.

The shadow is what we think of it; the tree is the real thing."

-Abraham Lincoln

Reputation management is nothing new in the business world. The control and influence a company commands over their online...

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Kayla AlmonKayla Almon

Mobile Marketing Is Making Moves

Marketing tactics have changed over the years. Tools that used to work flawlessly don’t always have the edge anymore. The technological advancements that our society has made have allowed for new tactics for engaging with the audience to emerge. This is where mobile marketing comes into play.

Professor Andreas Kaplan has defined Mobile Marketing as “any marketing activity conducted through

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Matthew WheelerMatthew Wheeler