Is Facebook Doomed To Fail?

Why Businesses Can’t Rely On A One Network Social Media Marketing Strategy

We constantly hear about different businesses – large and small alike – shifting their marketing efforts over to Facebook. Normally this would not be big news; however, when these businesses decide to put all their eggs in one basket the news is literally explosive. Is Facebook well established enough to take such a chance? Hardly.

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Danny HallDanny Hall

Buying Facebook Ads – Is It Worth The Investment?

Facebook ads could either be a great way to advertise or could simply be a waste of money depending on who you ask. The truth however lies somewhere in the middle. By going into it with your anticipations well under hand and by handling your adverts properly you could have a much more positive outcome.

According to comScore, Facebook ads increased purchases by up to 38 percent for those who were exposed to them over those who had no exposure. Conversely, Reuters polled asking people whether ads – and/or comments – had influenced purchases. Out of those polled a whopping 80 percent answered in the negative. So who is right?

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