3 Things You Should Know About Recent Google Changes

This isn't your father's Google. Heck, it isn't your Google, circa 2012.

In an effort to inflict a little spam killer on the web, and to create an Internet environment more conducive to strategy than keyword stuffing, Google went all organic on us. The Google change, designed to redefine search-engine optimization, marks another shift in its algorithms.

Google's ever-changing approach to maintaining the web might feel intrusive and dictatorial to some. However, as web access becomes increasingly mobile and faster with the emergence of fiber optic Internet, the stage is being set for a more intuitive, quality driven standard for websites.

But what does this mean for those of us here on the web?

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What is Evergreen Content and Why Should You Produce It?

One question our content team here at Posse is asked by clients on a regular basis is “how do we increase our site traffic and keep it up?” Believe it or not, there is a way to do so even with all the algorithm changes we see from Google and other search engines. Whether you are a simple blogger or a large business, it is possible to do this by utilizing evergreen content. That’s all fine and good, but it may leave you asking what is evergreen content and why should you produce it?

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TB AlvesTB Alves

Google Penguin – Friend or Foe?

Continuing from our last post, since you may have been affected rather heavily by Google Penguin, what can you do to regain your standing? Since many folks that were affected have been using link networks, the first step is to try to get out of them if at all possible. Many times though this is simply not possible. Get things as straight as you can and then focus on building positive links as soon as possible.

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Has Google Penguin Made Your Site An Endangered Species?

The Google Penguin update has landed. Question is – how did it affect your rankings? While Google is thrilled to toot its own horn over its newest tool in fighting spam, there are many folks who are asking whether this was truly the answer to the problem. It seems that small business owners are the ones who are seeing the biggest fallout from the changes implemented by the newest Google algorithm. While some are left trying to figure out how to get back up in the ranks, others are left asking if Penguin truly helped to address the issues surrounding Negative SEO tactics.

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Is Google Killing Unnatural Links or Viable Backlinks?

Google Webmaster Tools has taken a new stronger stance. Where many companies have relied upon mildly manipulated links to help strengthen their search based marketing, now Google is cracking down. More and more users are seeing notices popping up telling them that they should keep an eye out for links that could be considered either unnatural or artificial and that may being used in order to artificially inflate PageRank.

It is interesting to note that Google’s update, nicknamed Panda, was meant to

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Danny HallDanny Hall