Grab potential customers’ attention through the use of your social media marketing campaign. When you want to see an increase in your business opting to use the social media arena is a positive step forward. This is in addition to some of the older marketing techniques that are still in use. You will continue to see more customers becoming savvy in obtaining information for new products and/or services. The ability to interact with customers and teach them about the products and/or services you have adds a positive spin to the outcomes for your marketing campaign.