Inbound marketing strategies open the doorway for creating valuable content that is easily found online by your ideal client. Your potential clients have needs that only you can provide solutions for. They are seeking information, from a trustworthy source, that will educate them.
In this world of constant instant updates and unlimited information it is important that you stay on top of keeping your customers informed and engaged. One of the ways to do this is to have great content. Creative content is the articles, stories, posts and other written materials that you share on your websites, social media outlets and blogs. You can use these areas to really inform your audience what you and your company or group are all about.
Have you been asking whether you really need more Facebook Fans or Twitter Followers? The answer shouldn't surprise you. By expanding further into social networks, people get to see sides of you that are more personal and people love doing business with their friends. Making connections on a personal level, whether through business associates, or friends, will help
Welcome back! Let’s jump right in on part two of our three part series on reaching your target audience with great results. In the last installment (click here for Part One) we discussed how to identify your target audience, how to stay engaging, and styles of writing for different sources. Now we will discuss SEO, Google and Google’s newest algorithm. So let’s begin with SEO and what it means to your posts and articles.
What is SEO?
Trying to make your presence known on the internet can be a very complicated and confusing process. If you have tried to do it on your own before without knowing what you’re getting into, it can make you feel kind of like the pigeon who smacks into the window of a 5th story apartment home. The key to success is having the right
The days of traditional advertising are at an end. No longer is the triple approach of radio, print, and TV the juggernaut that it once was. It used to be that you could cover each of these venues and be sure that you would reach your target audience, but this has changed radically. The new playing field is all about the Internet. Many individuals today are hooked into the Internet whether through the use of their PCs, laptops, mobile devices, or other such device. That’s why many savvy businesses are starting to see the benefit of online marketing.
They will work to establish