With the recent news from Twitter about acquiring Niche, a software company that connects popular content creators with brands, I think it’s time to discuss the growing number of brands interacting with “social media celebrities”. As of October of last year, some 52% of online marketers were taking advantage of paid endorsements by online influencers.
Twitter continues to be a highly effective means of connecting with individuals in today’s instant communication driven society. As such, it is an excellent platform for reaching out to both existing and new clients and customers. The biggest question that most people ask though is how they can gain more and more Twitter followers. It is undeniable that a larger viewership can lead to more business conversions, so just how can you increase your follower base?