We’ve all been in meetings where the dreaming happens. It’s all sunshine, butterflies, and unicorns. The higher-ups share their vision as you nod your head in agreement and add a comment or two. You can really see the proposed plan working and the benefits. Ideas are coming at you left and right inside your head. Then reality slaps you in the face because it’s time for you dig in your heels, write the goals, make the plan, develop the content, implement the campaign and analyze the results.
Every now and then here at Posse Social Media we run across a killer product whether it’s a WordPress plugin, an SEO tool, or some other such tool that makes working with websites a ton easier. Event Espresso is one such tool. Seth, Josh, Chris and crew over at EE have been absolutely phenomenal. They have gone above and beyond in creating a high quality WordPress plugin that handles event scheduling with ease.