CTA—What The Heck Is It, Anyway?

IF YOU'VE BEEN WONDERING...

Ever heard the terms CTA or call-to-action thrown around by your web designer, and wondered what are they talking about? The first standard response is probably “a CTA is a call-to-action.” Oh, okay, a call-to-action? That makes total sense, right? Well, if you still are thoroughly confused, don’t worry! In this blog post I’ll be giving you the insider explanation on what a CTA is, why they’re important, and how designers should be using them. The next time you talk to your designer, you might even know things that they don’t! And you will definitely have a better handle on the conversation.

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Rebecca JacobsRebecca Jacobs