As a financial advisor, you may have started to notice that traditional marketing efforts aren’t as effective for your business. Why? Because people are browsing for solutions online instead of being hard-sold on products and services they don’t even want. In fact, 80% of the online population has bought a product online. Eighty percent.
In today’s business world if you want to truly succeed you have to have a social media presence. There is just no way around it. When you go online and browse social media sites it can make the whole prospect seem deceptively easy. It seems like a few picture posts, some funny or insightful quotes and bam you have it. Here’s the kicker… it’s SO not true, it takes real WORK.
When building your strategy you start out by looking at you targeted customer/client population and research what they like, want or need. Play around with your
Building a social media campaign helps to drive people to your site. The use of campaigns can bring more business to your online business whether it is offers services or products. As part of your marketing strategy a strong social media campaigns make sense. Everybody loves to get something at no cost whether it is information or product. Using social media as your chosen marketing type doesn’t have to be expensive thankfully.
Using social media to grow your product or services doesn’t take a rocket scientist to be successful but it does take some work. No, you don’t have to go out and earn a doctorates degree even though you may feel this way when first looking at developing social media strategies. A lot of smaller businesses without all the resources and money that larger companies have available can feel overwhelmed and frustrated. Just understanding the lingo used may sound like a foreign language to them and oh, let’s not forget all those abbreviations such as SMO.
It doesn’t have to be confusing or overwhelming to use social media strategies to grow.
LinkedIn can be a powerful way to connect with other businesses when used properly. While it is true that you can connect with classmates, ex-coworkers and the like, the end goal should be to make a connection with someone that will result in a potential business venture. The trouble is, many people struggle with knowing what to post on LinkedIn.
If someone had told you ten years ago that the price of gold was going to hit $1,500 an ounce, would you have invested in it? Of course you would. Now, how about if someone told you that there is a type of marketing that could potentially increase your customer base by twenty percent?