On first thought a website seems to be the ultimate representation of YOU— your company, your products, your portfolio, your sense of design, your philosophy of life: a giant flag telling those who visit your website how they should perceive you and what you can do for them. However, in order to effectively communicate that information, you must keep your audience in mind.
What do I mean by that? Someone surfing the web is coming to your website to learn about you, correct? And you want to stand out from the competition and make sure to wow them more than anyone else, right? Absolutely. However, there are ways of distinguishing your product without making the experience overwhelming or confusing for the viewer, who most likely knows nothing about you other than what you give them. Here are some things to consider.