3 Steps to Email Marketing For Financial Advisors

According to the DMA National Client Email Report 2015, the average ROI from email marketing is $38 for every $1 spent. Also reported that 9 out of 10 clients perceive email marketing as a channel of importance. Email is the perfect place for your message to be taken seriously while achieving a substantial return. In just a few simple steps you can start planning your launch of an email campaign today!

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Shannon O'BoyleShannon O'Boyle

Not Knowing Best Practices for Your Online Presence

Digital marketing is constantly changing.  Business owners have great opportunities to find (and be found by) target customers. However, taking full advantage of what an online presence has to offer requires spending time and effort to learn best practices of each digital outlet. Even after mastering a platform, however, entrepreneurs and marketers must still take the time to stay updated on changes occurring weekly (and sometimes daily). It takes patience, research, and a little creativity. 

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Chelsea WaddellChelsea Waddell

5 Hacks for Creating Quality Content

Why is quality important? I’m not talking about the quality of the substance of the content , which is important in its own right. What I’m talking about is making sure the structure, syntax, grammar, and spelling of your content is error-free.
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Amie DetarAmie Detar

I'm Stuck: What to do when you're stuck writing content

Somerset Maugham, a British playwright, said , “There are three rules for writing a novel. Unfortunately, no one knows what they are.”
It happens to all of us: you’re flowing through all of your content, and then - it just stops. You’re stuck; you’ve gotten out all your thoughts, but you still need 200 more words to finish your blog.
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Chelsea WaddellChelsea Waddell

What Is Creative Content and Why Does It Matter?

In this world of constant instant updates and unlimited information it is important that you stay on top of keeping your customers informed and engaged. One of the ways to do this is to have great content. Creative content is the articles, stories, posts and other written materials that you share on your websites, social media outlets and blogs. You can use these areas to really inform your audience what you and your company or group are all about.

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Danny HallDanny Hall

So You Want To Start A Podcast? What Comes Next?

With more and more people on the go, being able to get the information that they want in an easy to access format is a must. Today people want on-demand content. Rather than newsletters, email blasts, or heading to websites to get that information they want to be able to access it when, where and how they want. With the rise of smart devices this is especially so. A podcast is an outstanding vehicle for offering that sort of content. You have made the decision to start one, so what comes next?

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TB AlvesTB Alves