Digital Marketing Mistakes: Client-Centered Content

Buyer personas are really the heart of any digital marketing strategy. When you know who your ideal customer is, social media content is easy! Well, maybe not easy, but definitely more straight-forward and focused. Why? Well, if you know who you’re trying to reach you’re able to tailor a business message that matches their interests, provides solutions to their needs and answers their questions.

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Kayla AlmonKayla Almon

5 Hacks for Creating Quality Content

Why is quality important? I’m not talking about the quality of the substance of the content , which is important in its own right. What I’m talking about is making sure the structure, syntax, grammar, and spelling of your content is error-free.
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Amie DetarAmie Detar

I'm Stuck: What to do when you're stuck writing content

Somerset Maugham, a British playwright, said , “There are three rules for writing a novel. Unfortunately, no one knows what they are.”
It happens to all of us: you’re flowing through all of your content, and then - it just stops. You’re stuck; you’ve gotten out all your thoughts, but you still need 200 more words to finish your blog.
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Chelsea WaddellChelsea Waddell

The Instagram Issue: Being About The 30%

What’s happening

Since its beginning, Instagram, the uber-popular, mobile image-sharing social media platform, has shown its users a linear feed. Basically, the posts you see from the accounts you follow are in chronological order with the most recent photos at the top.

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Amie DetarAmie Detar

Here Comes the Wall – When Writer’s Block Strikes

Unless you have a team of content ninjas constantly backing you and providing you with some killer content then you have likely had this happen: you sit down to whip out some killer content for your website, fire up your post, and then sit there and blink at the cursor as you realize that writer’s block has you firmly in its grip. Come on, you have written about everything you can think of related to your business or interest. Why should it be this hard to find new and interesting things to talk about?

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Danny HallDanny Hall

Blogging: How Often and Guest Blogging

While perusing various social media news sites, I often come across the question of how often to post blogs and how can blogging help develop your website/bring in an audience. And not just any random audience, but how can blogging attract a loyal audience while developing your niche? Blogging has come a long way from teenagers ranting on Xanga to business professionals updating their Wordpress sites and bloggers being considered journalists. Some great benefits of blogging include an increase in traffic, awareness and credibility. With this you’re also gaining repeat visitors who are more likely to share your content and spread the message even further. It doesn't hurt, right?

As a consumer, if I’m interested in your product or services enough to visit your blog, I would like to see a blog post 2-3 times per week minimum, if not every day. A consumer doesn't want to visit your website on Monday, love the blog post and then have to wait another two weeks for a post. Chances are you will lose that customer if they become unsatisfied with the inconsistent posting. Blogging essentially can be lumped with customer service, so it’s best to treat each visitor, each comment like a potential customer. Consistency and value are two very important aspects to customer service and blogging. If you really want to drive more traffic to your blog then try to blog once a day. I know that coming up with content on a daily basis can be challenging and time consuming, but do your research and catalog blog ideas for a rainy day. If there is a day when it comes down to not blogging or blogging with bad content, don’t blog. Readers revisit your site for value and consistent good content, so if you are sacrificing your credibility, take the day to research tomorrow’s blog. Don’t be afraid to ask for help or research what other people are talking about. Just because your competitor covered that topic, doesn't mean you have to cover it in the same way. Take the idea, twist it to fit with your opinions and make it work for your company as well.

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