We’ve all been in meetings where the dreaming happens. It’s all sunshine, butterflies, and unicorns. The higher-ups share their vision as you nod your head in agreement and add a comment or two. You can really see the proposed plan working and the benefits. Ideas are coming at you left and right inside your head. Then reality slaps you in the face because it’s time for you dig in your heels, write the goals, make the plan, develop the content, implement the campaign and analyze the results.
Knowing your audience is only one small part of marketing. Your audience isn’t just a set of demographics or people who read your posts, they are your supporters, friends, and family: they are your community.
Content marketing, according to the Content Marketing Institute, is the “art of communicating with your customers and prospects without selling.” It’s the practice of delivering information to your audience that educates them rather than sells to them.
Social media can be a noisy place. How can a brand not only set it itself apart, but remain authentic and connect with an audience in an intimate way?
The answer is live-streaming, and it's blowing up the social media scene these days.
From Youtube to Vine to Periscope, video is evolving. Live-streaming is live video available in real time on a public platform; there are several services now providing some sort of live option.
There is no way to talk about digital marketing nowadays without including ‘content marketing’ in the very first sentences. The increasing need for online content has turned every business into a publisher and content marketing is now proudly considered a powerful weapon for a complete digital strategy.
Every business wants to capture the attention and business of potential clients that are searching online. Law firms are certainly no exception. However, the legal field is bombarded, both online and offline, with marketing efforts. Many attorneys feel if their firm doesn’t appear on page 1 of Google search results, they have lost the battle for clients. Thus, a bidding war for PPC position, keywords, and search strings ensues. Does that then mean that firms who aren’t willing or able to pay upwards of $50 a click for online advertising are not able to compete online? Absolutely not.