We’ve all been in meetings where the dreaming happens. It’s all sunshine, butterflies, and unicorns. The higher-ups share their vision as you nod your head in agreement and add a comment or two. You can really see the proposed plan working and the benefits. Ideas are coming at you left and right inside your head. Then reality slaps you in the face because it’s time for you dig in your heels, write the goals, make the plan, develop the content, implement the campaign and analyze the results.
Buyer personas are really the heart of any digital marketing strategy. When you know who your ideal customer is, social media content is easy! Well, maybe not easy, but definitely more straight-forward and focused. Why? Well, if you know who you’re trying to reach you’re able to tailor a business message that matches their interests, provides solutions to their needs and answers their questions.
Obstacles do not block the path. They are the path.
When you think about your competition, how do they make you feel? Do you feel weighed down with anxiety and the burden of trying to find ways to keep up with them?
Too often entrepreneurs and organizations look at their competitors as obstacles that must be walked around, climbed over, or in some cases, ignored. They fail to see that the obstacles presented by their competitors provide opportunities that create new paths for growth and differentiation.