How to be part of the social conversation

You have a presence on social media, you’re putting content out into the world, but are you engaging? Engagement is a vital part to your brand’s success as a whole. There is no replacement or substitution - this is something you need to be a part of.

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Chelsea KebrdleChelsea Kebrdle

Personalized Marketing


Personalized marketing is the ultimate form of targeted marketing, creating messages for individual consumers. In today’s relentlessly competitive marketplaces, knowing what your customers want and promoting your products in the right way, with the right context and at the right time has never been more important. Many businesses are beginning to understand what personalization is and how powerful the technology can be. The question, however, is why is it critical to your business? 

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Aaron LoveAaron Love

Why You Need Landing Pages

A landing page is a distinct page on your website that’s built for one single conversion objective.The goal of landing pages is to convince the visitor to provide you with his or her information in exchange for a high-value offer.  They are the best way to convert a person into a lead. Most small and medium-sized businesses have very few--if any--landing pages on their sites. By not using landing pages to attract customers, you will doing your company's website a great disservice. That being said, taking advantage of simple yet strategic landing pages will lead to profitable growth for your company in the key areas


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Aaron LoveAaron Love

5 Ways to Tweak Your Landing Page to Get More Conversions

5 Ways to Tweak Your Landing Page to Get More Conversions

Marketers put a ton of effort into their advertising campaign, the things that bring potential customers from the sea of the Internet to your little port. But this leaves a lot of marketers with brilliant advertisements and some very poor landing pages... and then they wonder why they get so few conversions!

It's time to fix up your landing page so that this doesn't happen to you, and here are some tips.

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Nicole LongNicole Long