Don’t Get Caught with Your Pants Down
We have all heard that an “ounce of prevention is worth a pound of cure,” and this has never been more true than in the social media arena. Social media crisis prevention should be a part of your marketing plan. Nobody wants to wait until something happens then try to put out fires. Even though it may be unlikely that you will need to execute the plan, it is better to have one ready to go. With the growth of social media for businesses it only stands to reason that there will invariably be those that misuse platforms for other purposes.