Let’s Get Engaged

If you have been utilizing Social Media for your business, you have most likely established a method for measuring the success of these efforts, and it no doubt includes a comparison of statistics with actual interaction in the form of graphs, charts, or some other eye-catching collection of data. But what are you measuring, really? Is it the number of “Likes” or how many times you can get a retweet on a post? In a word, no.

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