Is Direct Connect another clever bribe so far as Google is concerned? Google’s clever plans to leverage and win lots of support for Google+ has so far netted a lot of notice and many curious business owners, so thus far, Google’s work to get more people interested and using Google+ has worked. But to be honest, why would a business such as yours, want people to go that extra mile or search? Why on earth would users want to effectively go to a site which Google owns (via the +) instead of your site? For that matter, why would you want them to?!