Black Friday is a huge deal in the brick and mortar retail world. In fact most businesses do not even break even or turn a profit, called going in to “the black,” until that day. Additionally, most retail stores gain 40 to 50 percent of their profits from this day until Christmas. So needless to say it is a day that any retailer who has an online presence needs to take advantage of.
All this being said, retailers that have spread out onto the online world look forward to