According to the DMA National Client Email Report 2015, the average ROI from email marketing is $38 for every $1 spent. Also reported that 9 out of 10 clients perceive email marketing as a channel of importance. Email is the perfect place for your message to be taken seriously while achieving a substantial return. In just a few simple steps you can start planning your launch of an email campaign today!
Personalized marketing is the ultimate form of targeted marketing, creating messages for individual consumers. In today’s relentlessly competitive marketplaces, knowing what your customers want and promoting your products in the right way, with the right context and at the right time has never been more important. Many businesses are beginning to understand what personalization is and how powerful the technology can be. The question, however, is why is it critical to your business?