Social media terms can be extremely confusing. Your social media manager might say “your social media accounts have gotten a lot of engagement this month.” You maybe asking yourself, “What does that mean? Am I getting anything out of this?” Don’t fear! Although engagement on social media can be puzzling, we’ve broken down what you need to know about engagement, reach, and impressions. Also, how engagement is important, valuable, and increases your ROI (return on investment).
You have a presence on social media, you’re putting content out into the world, but are you engaging? Engagement is a vital part to your brand’s success as a whole. There is no replacement or substitution - this is something you need to be a part of.
A brand advocate is a customer who talks favorably about a brand or product, passing positive word-of-mouth messages about the brand to other people. Through social media, you can turn brand advocates into a huge and powerful marketing force for your company. But, you have to do it right.
If you have been utilizing Social Media for your business, you have most likely established a method for measuring the success of these efforts, and it no doubt includes a comparison of statistics with actual interaction in the form of graphs, charts, or some other eye-catching collection of data. But what are you measuring, really? Is it the number of “Likes” or how many times you can get a retweet on a post? In a word, no.