What is Evergreen Content and Why Should You Produce It?

One question our content team here at Posse is asked by clients on a regular basis is “how do we increase our site traffic and keep it up?” Believe it or not, there is a way to do so even with all the algorithm changes we see from Google and other search engines. Whether you are a simple blogger or a large business, it is possible to do this by utilizing evergreen content. That’s all fine and good, but it may leave you asking what is evergreen content and why should you produce it?

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