Stories Over Snapchat

Warning: opinions ahead.

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Jamie SmithJamie Smith

Reporting Matters: Social Media Audience Insights - What & Why

There’s so much data available to businesses on social media. Depending upon the platform, you can grab trending topics, competitor performance data, video views, individual post click-through rates, traffic to your website, sales funnel completion/drop-off analysis, product sales insights, ad relevancy scores, and so much more.

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Shannon O'BoyleShannon O'Boyle

Facebook's Future Is Streaming Live

In the past year, you might have noticed a shift in the type of content you’re seeing on Facebook. Facebook made the decision to make video the future of their platform, especially live video, which reduces the amount of non-video content that users see. Each day, videos receive 8 billion views, and that’s double what it was in February 2015. Video is the future of Facebook, so it’s time to start thinking about how to add video to your Facebook content strategy
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Victoria WrightVictoria Wright

Be the Brand: Winning the Facebook Algorithm

Another week, another change for Facebook. If it seems like there are constant updates to social media platforms, you’re correct. Snapchat becomes less ephemeral as Instagram officially rolls out the algorithm as Facebook becomes less friendly to pages . What’s a brand to do?
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Jamie SmithJamie Smith

Facebook Talks Bots, Artificial Intelligence, & Virtual Reality At F8

What sounds like the premise of any dystopian science fiction novel is actually the ten year plan Facebook head Mark Zuckerberg outlined at this week’s F8 conference. F8 is Facebook’s annual developer conference that unveils new products, integrations, and technologies.

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Amie DetarAmie Detar

4 Things your business gets wrong on facebook

Admit it. Your organization has been on Facebook for a few years now and you still may get a few things wrong. You may have heard conspirators mumbling this platform is headed down the drain. If you choose to ignore Facebook or continue missing the mark it could mean lost revenue or relationships.  

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Nora TrotmanNora Trotman