Warning: opinions ahead.
There’s so much data available to businesses on social media. Depending upon the platform, you can grab trending topics, competitor performance data, video views, individual post click-through rates, traffic to your website, sales funnel completion/drop-off analysis, product sales insights, ad relevancy scores, and so much more.
What sounds like the premise of any dystopian science fiction novel is actually the ten year plan Facebook head Mark Zuckerberg outlined at this week’s F8 conference. F8 is Facebook’s annual developer conference that unveils new products, integrations, and technologies.
Admit it. Your organization has been on Facebook for a few years now and you still may get a few things wrong. You may have heard conspirators mumbling this platform is headed down the drain. If you choose to ignore Facebook or continue missing the mark it could mean lost revenue or relationships.