In the past, Google+ has kind of been the redheaded stepchild of social media platforms. Despite the search engine giant’s reach and influence, they’ve yet to make it big with a successful social network. Although it boasts more than 2.5 billion profiles, according to Statistic Brain, only 375 million users are active (October 2013 data), 55% of them being here in the states. A huge percentage of profiles have never been used, because right from the start, Google automatically created these profiles for anyone who had an account. Not the best way to promote your platform, but moving on.
If you’re using Twitter, then you've definitely seen the use of hashtags. A hashtag is a keyword phrase without spaces that has a pound sign (#) prefix, such as #hashtagsarecool. The main purpose of a hashtag is to allow people to search tweets that have a common topic. You simply click on the hashtagged word and Twitter will pull up all tweets dealing with that word or phrase. And even though they are most commonly found on Twitter, you will also find them on Google+, Instagram and Facebook is now talking about incorporating them into their site.
Google’s announcement earlier this month directly affected how we can add more benefits to anyone’s site, including a business site. The new feature is called the Google+ Direct Connect. This is such an effective tool because it makes pages stand out visually in any search engine, thus resulting in effective pages when custom operators are used.
Once you have created your Google+ Page is done and you like what you see, you should more than likely see a posting or notice from Google that you are now officially on Google + (Yay!) This should represent that you are now your own page. This means that any type of action that you take will come from your page now. You can now update the content of your page with photos or videos or posts. Exciting news! From now one, whenever you hit “Share” your post goes on your page, bringing results that anyone following your page will see.
When Google launched Google+ Pages, they allowed business to explode when it needed to. By taking part in this explosion, the social network opportunities grew to greater heights. Isn’t this what business like to hear: a good type of expansion that can bring people to your sites and benefitting not only the companies, but also the customers and clients that are looking for valuable information that companies can provide? Of course it is!