In the past, Google+ has kind of been the redheaded stepchild of social media platforms. Despite the search engine giant’s reach and influence, they’ve yet to make it big with a successful social network. Although it boasts more than 2.5 billion profiles, according to Statistic Brain, only 375 million users are active (October 2013 data), 55% of them being here in the states. A huge percentage of profiles have never been used, because right from the start, Google automatically created these profiles for anyone who had an account. Not the best way to promote your platform, but moving on.
Facebook, Twitter, Google+, Instagram, Pinterest, LinkedIn, YouTube, 43things…the list goes on and on and on. Social media websites range from the heavy hitters that everyone seems to use (such as FB and Twitter), to smaller, user or purpose specific communities that you may never have stumbled upon. Well, first of all, no one is asking you to use all of them. Although the abundance of useless or oversaturated content may suggest otherwise, the point of being on social media is not to just be on social media.
Particularly from a business aspect, social media is there for your purposes.
When posting to social media we often get caught up in the marketing, marketing, marketing mode. We push our products and services relentlessly and wonder why our sales are still not going up. The problem is that people want to be engaged and entertained unless they are specifically looking for a product or service. That being said if you really want to know how to get people talking with you about your brand you have to put the social back in social media.
Google+ is among the most discussed social networks of the past months with 2014 starting in no different way. Google is more determined than ever to support Google+ and turn it into an even more popular social network which leads to ambiguous results.
After its decision to incorporate Google+ profiles on YouTube, it has now decided to allow
In order to leave comments on YouTube you now need to have a Google+ login. This change became effective early this month, and one simple look at the responses found in comments and articles will show you just how many people are up in arms. Some of the most stringent comments have actually been made by YouTube creators and founders. A change occurring in anything that’s a major part of people’s lives always brings about frustration and even anger, but does this change really warrant
Google+ circles provide a different way of handling contacts and sharing information between the two. On Twitter, it is a one-way street. You can choose to follow anyone you wish and see any updates they make. Facebook, on the other hand, is a two-way street. If you want to see someone else’s updates, you have to request to be their friend and he or she must accept you as their friend. Once you are their friend, they can see everything you post and vice versa. You have complete mutual sharing on Facebook. Google+ works differently. You can control who sees your updates and what updates you see by placing contacts in different circles.