Hashtags. They’re everywhere. From Twitter to Instagram, you can’t miss them, and if your business is on social media, you better make sure you don’t. This little symbol is a powerful tool that you need to be using, but you need to go about it the right way.
We all used Facebook Hashtags during the last 3 months. We even celebrated their arrival on Facebook in the mid-June. But now that they're part of our Facebook posts for good, we can't help but wonder, do they really increase the reach of a post?
In a theoretical framework, hashtags allow you to extend your reach, since they allow you to attract bigger audience that might be looking for a similar content with yours, without even knowing of your existence up to then. That's how it worked on Twitter and it was indeed a successful use in many cases. However, in Facebook it didn't seem to work that way, at least until today.
Facebook has decided to introduce to its users the active hashtags, embracing what Twitter, Pinterest, Google+ and Tumblr already have. According to Facebook, this allows you to "add context to a post or indicate that it is part of a larger discussion". Many users were happy with the new feature, including many social media managers, but let's analyze the concept of Facebook Hashtags.
Sure, you are using #hashtags in your social media campaign, but how do you get more out of those little smashed-together words? Your business has some tweets going out and has employed the use of hashtags, but what can you do to widen the span of that little tic tac toe board? (Just in case you don’t know what in the world a hashtag is, read this blog post first.) Using Twitter to attract new customers and engage your current customers is not new, at least not in social media time. In fact, it is slightly ancient now in terms of social media compared to regular old minutes and hours. Using hashtags is only slightly younger. Stay current in your campaign by using these tips to expand your market through the use of hashtags, not only on Twitter, but Google+ and Instagram.
If you’re using Twitter, then you've definitely seen the use of hashtags. A hashtag is a keyword phrase without spaces that has a pound sign (#) prefix, such as #hashtagsarecool. The main purpose of a hashtag is to allow people to search tweets that have a common topic. You simply click on the hashtagged word and Twitter will pull up all tweets dealing with that word or phrase. And even though they are most commonly found on Twitter, you will also find them on Google+, Instagram and Facebook is now talking about incorporating them into their site.