Your very first inbound campaign has hit the ground running, and you are excited to see leads start flowing through the funnel. We admire your optimism! However, with any new process, snags are to be expected. Here are a few things you need to know/do to get you through any growing pains while you transition to inbound.
So you just launched your new inbound marketing campaign, congrats! Now, what? How do you know if it’s working? Ongoing observations of analytics and reports are the best way to measure campaign performance. To some, they seem intimidating. With a little research (and by knowing what to look for) you can simplify it.
We’ve all been in meetings where the dreaming happens. It’s all sunshine, butterflies, and unicorns. The higher-ups share their vision as you nod your head in agreement and add a comment or two. You can really see the proposed plan working and the benefits. Ideas are coming at you left and right inside your head. Then reality slaps you in the face because it’s time for you dig in your heels, write the goals, make the plan, develop the content, implement the campaign and analyze the results.
It’s been almost a year since I first started working at Posse Social Media. I’ve learned, made mistakes, and evolved as a writer. I’ve also made big improvements in my career and as a young professional. This time last year I was anxious and excited at the same time. In school I always wanted to have a focus in social media. I realized that digital marketing was how people in the future will promote their businesses and also how consumers will learn about new products and services. I would now like to share a few things I’ve learned during my first year on the job.
According to the DMA National Client Email Report 2015, the average ROI from email marketing is $38 for every $1 spent. Also reported that 9 out of 10 clients perceive email marketing as a channel of importance. Email is the perfect place for your message to be taken seriously while achieving a substantial return. In just a few simple steps you can start planning your launch of an email campaign today!