Facebook’s dominance over the social media industry, with over a billion daily users, means that it gets to decide pretty much everything in the industry. Usually when Facebook makes a move, all other social media platforms must follow suit or risk becoming obsolete.
In August of last year, Instagram launched their response to Snapchat, called “Stories.” Images or videos taken in the Instagram app can be added to your Story, which lasts 24 hours and can be viewed by those who follow or view your profile.
Social media offers retail brands the opportunity to reach new audiences, increase brand awareness, and boost product sales in a huge way. If you’re a retail business and you’re not taking advantage of the online audience that social media offers, you’re really missing out.
Even though Instagram has recently made changes to their algorithm that will affect how your posts show up in their news feed, you can still entice your followers to engage with your brand by running Instagram contests.
Since its beginning, Instagram, the uber-popular, mobile image-sharing social media platform, has shown its users a linear feed. Basically, the posts you see from the accounts you follow are in chronological order with the most recent photos at the top.