Yesterday, FCC Chairman Tom Wheeler “came out” in support of strong net neutrality regulations that he says will ensure “the rights of internet users to go where they want, when they want, and the rights of innovators to introduce new products without asking anyone’s permission.”
On first thought a website seems to be the ultimate representation of YOU— your company, your products, your portfolio, your sense of design, your philosophy of life: a giant flag telling those who visit your website how they should perceive you and what you can do for them. However, in order to effectively communicate that information, you must keep your audience in mind.
What do I mean by that? Someone surfing the web is coming to your website to learn about you, correct? And you want to stand out from the competition and make sure to wow them more than anyone else, right? Absolutely. However, there are ways of distinguishing your product without making the experience overwhelming or confusing for the viewer, who most likely knows nothing about you other than what you give them. Here are some things to consider.
The internet can make or break a business but with the right market approach the smaller businesses now have the ability to take on the larger firms and win. Social networking websites like Facebook and Twitter now let businesses interact with their clients in a meaningful way provided the business owner is willing to put in the necessary effort.