Facebook ads could either be a great way to advertise or could simply be a waste of money depending on who you ask. The truth however lies somewhere in the middle. By going into it with your anticipations well under hand and by handling your adverts properly you could have a much more positive outcome.
According to comScore, Facebook ads increased purchases by up to 38 percent for those who were exposed to them over those who had no exposure. Conversely, Reuters polled asking people whether ads – and/or comments – had influenced purchases. Out of those polled a whopping 80 percent answered in the negative. So who is right?