Several months ago I started a series on common problems you could be experiencing with your social media efforts and today I’m wrapping it up. A lot of businesses want to know about increasing social engagement or getting the most out of social advertising, but what about inbound marketing? After all, social media is just one part of an online business strategy, so it makes sense to cover the topic that’s on every business owner’s mind: Leads.
A landing page is a distinct page on your website that’s built for one single conversion objective.The goal of landing pages is to convince the visitor to provide you with his or her information in exchange for a high-value offer. They are the best way to convert a person into a lead. Most small and medium-sized businesses have very few--if any--landing pages on their sites. By not using landing pages to attract customers, you will doing your company's website a great disservice. That being said, taking advantage of simple yet strategic landing pages will lead to profitable growth for your company in the key areas
5 Ways to Tweak Your Landing Page to Get More Conversions
Marketers put a ton of effort into their advertising campaign, the things that bring potential customers from the sea of the Internet to your little port. But this leaves a lot of marketers with brilliant advertisements and some very poor landing pages... and then they wonder why they get so few conversions!
It's time to fix up your landing page so that this doesn't happen to you, and here are some tips.