Social media can be a noisy place. How can a brand not only set it itself apart, but remain authentic and connect with an audience in an intimate way?
The answer is live-streaming, and it's blowing up the social media scene these days.
From Youtube to Vine to Periscope, video is evolving. Live-streaming is live video available in real time on a public platform; there are several services now providing some sort of live option.
For those of you who still may be in denial when it comes to online marketing, you probably didn't notice this week's announcement by YouTube. For those of you who did, all we can say is "hold onto your hats folks - it's about to get really funky!"
Now you may be asking why this is... Okay, so to clarify, this post is really directed at those of you who missed the news because after all you absolutely need to know about these important changes. For those of you who understand how impactful this will be, we expect that