Let's Get A Little More Personal - Reaching Clients By Personalization


Keeping It Personal

Back in the day, we would work on SEO, gearing it to provide exactly what was required by search engines when working on websites. This included cramming in tons of keywords and using other such suspect tactics.

Today, however, things have changed greatly. More and more people are paying close attention to the information is being shared on the net. Businesses that continue to use these tactics are finding it harder and harder to attract new views, new visitors, and new business.

Now, businesses are realizing that we need to get a little more personal. What does this mean though? How do you get personal with people coming to your website? 

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Danny HallDanny Hall

Want To Know How Top INbound Marketers Spell Success?

When it comes to marketing, there often seems like a magic mix of materials, tools, and such to which only a relative handful of top marketers have access. These marketers seem to consistently rise head and shoulders above the rest as they help to draw in lead after lead, helping sales to seal the deal time and again. The trouble is that this is a major misconception. There is no secret tool chest that these marketers are using. They simply know the correct way to spell success. And now, thanks to HubSpot and Inbound 2015, we all know just what it is that these leading marketers are doing to be so successful!

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Danny HallDanny Hall

Marketing With Instagram

Instagram closed out 2014 with a big announcement―the popular social media platform now has over 300 million active monthly users, outpacing Twitter as the 2nd largest social network after Facebook. Simple usability and mobility, along with its massive reach, make Instagram a marketing goldmine for any business that wants to incorporate visual branding as part of its marketing strategy. With a slew of filters and editing features to instantly transform smartphone photos and 15-second video clips to professional quality artwork, Instagram presents major

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Shay McRedmondShay McRedmond

Mobile Marketing Is Making Moves

Marketing tactics have changed over the years. Tools that used to work flawlessly don’t always have the edge anymore. The technological advancements that our society has made have allowed for new tactics for engaging with the audience to emerge. This is where mobile marketing comes into play.

Professor Andreas Kaplan has defined Mobile Marketing as “any marketing activity conducted through

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Matthew WheelerMatthew Wheeler

Pinterest: a visual storefront

If your business is not on Pinterest, you may be missing out on reaching the optimal consumer demographic in today’s world: young women in the height of their buying years.

An estimated 85%* of all consumer purchases

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Amie DetarAmie Detar

Rocket Power Your Marketing

In the future our astronauts may not find any Transformers on the dark side of the moon, but thanks to a Japanese sports drink company they may find the “Lunar Dream Capsule.”

The company that could be responsible for the first advertisement on the lunar surface is known as Pocari Sweat. They are teaming up with the Singapore-based start-up Astroscale as well as a few others to make this project possible. The Lunar Dream Capsule will look identical to a normal can of Pocari Sweat but you know what they say, don’t judge a book by its cover, the Lunar Dream Capsule will be made out of titanium and will house more than 70 components that were custom-designed to shield the important parts of the capsule from the vibrations of the launch and the extreme conditions on the moon. Other than the parts mentioned above the Lunar Dream Capsule will hold a powdered form of Pocari Sweat in hopes that future astronauts will be able to mix the powder with water and drink it. In addition, the can will contain 120 laser-engraved plates, which will be etched with the dreams of 38,000 kids from around the world for future moon-landers to someday read. The Lunar Dream Capsule is scheduled to be sent into the cosmos in October of 2015.

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Matthew WheelerMatthew Wheeler