Big Money for Social Media Platform
Don’t you love the name of Microsoft’s newest purchase; Yammer, a social media platform just for businesses? You can’t say the name isn’t catchy. Now businesses can Yammer all day long to get their social media on. All kidding aside, this just goes to show how important social media networking can be – Microsoft knows a deal when they see one. Paying $1.2 billion for a company that is similar to Facebook may seem somewhat strange but probably no stranger than when they purchased Skype.