Digital Marketing Mistakes: Not Knowing Best Practices for Your Online Presence

Digital marketing is constantly changing.  Business owners have great opportunities to find (and be found by) target customers. However, taking full advantage of what an online presence has to offer requires spending time and effort to learn best practices of each digital outlet. Even after mastering a platform, however, entrepreneurs and marketers must still take the time to stay updated on changes occurring weekly (and sometimes daily). It takes patience, research, and a little creativity.  

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Chelsea WaddellChelsea Waddell

Online Video Marketing - A Must or a Bust?

Any of us who do any amount of business online have heard time and again that embracing online video is must in order to achieve any degree of success. YouTube and Vimeo have both become video hosting/video search engine juggernauts while other folks choose to host and stream their videos to their websites via methods such as Amazon S3 or Rackspace. No matter where you host your videos the question remains

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TB AlvesTB Alves

The Top 4 Big Players in Social Media

As a fan of social media for quite sometime now, I’ve followed many companies and seen their successes over the years. I put together this list of some of the “bigger players” in the social media atmosphere that are doing exceptional jobs with their campaigns. Granted, these companies have budgets that one would only dream to work with, they still can show us a few things that we can all implement into our own social media campaigns.

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TB AlvesTB Alves