Taking Control of Your Reputation Management

“Character is like a tree and reputation like its shadow.

The shadow is what we think of it; the tree is the real thing."

-Abraham Lincoln

Reputation management is nothing new in the business world. The control and influence a company commands over their online...

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Kayla AlmonKayla Almon

How responsive is your business on social media?

Customers are becoming more demanding than ever. In the era of social media, with things running at a crazy pace, it is not surprising that your social media presence must be constant. What is even more important, is to be able to handle the messages by your customers, as fast as possible.

I attended on behalf of Posse yesterday the first day of Social Media Success Summit (#SMSS13) and after three very interesting presentations from SM experts, I decided to bring into the surface the topic of social media responsiveness. Most businesses are nowadays on social media, but how responsive are they really when it comes to their customers?

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Tereza LitsaTereza Litsa

Yelp, Online Gold or Silent Business Assassin?

Recently, online review sites like Yelp and Angies's List have been drawing a ton of attention for the power they posses when it comes to influencing consumer buying habits. With WiFi available at every turn, the power of persuasion now exists at everyone's finger tips. The tools of this new found mobility are of course smart phones and tablets. Both provide users with the ability to leave lightening fast comments which in turn are immediately visible for all to see. As the old saying goes "once its out there its out there for good."

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