Customers are becoming more demanding than ever. In the era of social media, with things running at a crazy pace, it is not surprising that your social media presence must be constant. What is even more important, is to be able to handle the messages by your customers, as fast as possible.
I attended on behalf of Posse yesterday the first day of Social Media Success Summit (#SMSS13) and after three very interesting presentations from SM experts, I decided to bring into the surface the topic of social media responsiveness. Most businesses are nowadays on social media, but how responsive are they really when it comes to their customers?