Yelp, Online Gold or Silent Business Assassin?

Recently, online review sites like Yelp and Angies's List have been drawing a ton of attention for the power they posses when it comes to influencing consumer buying habits. With WiFi available at every turn, the power of persuasion now exists at everyone's finger tips. The tools of this new found mobility are of course smart phones and tablets. Both provide users with the ability to leave lightening fast comments which in turn are immediately visible for all to see. As the old saying goes "once its out there its out there for good."

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