Measuring Social Media Outcomes

Do you know if your social media strategies are working for you? Are you measuring the outcomes of your efforts to connect with others? These are questions that businesses using social media as part of their marketing strategies should be asking. Without having some idea of what is happening with your efforts it is like taking a shot in the dark on success or failure. Understanding the expected outcomes for your efforts can make the difference in how you approach business goals and what needs to be reassessed and revised.

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