In a continuing effort to update everyone on the unfortunate power of negative SEO, here are some of the known strategies that have been used in an effort to reduce a competitor’s Page Rank. Before we dive right in, though, it is important to remember that these are listed as a means of educating you so that you will be better prepared to prevent such attacks. That being said, let’s take a closer look at these “lovely” methods employed by unscrupulous others.
On my Two Cents Worth Podcast yesterday you may have heard me going off about Negative SEO. Not surprisingly many questions have started rolling in concerning Negative SEO and can it hurt a site’s ranking. Let me see if I can clarify the definition of Negative SEO and then move on to what it can do to you.
Take two businesses both with the same physical address and list them with Google Places. Now imagine one of the businesses gets 20+ positive reviews while the other has maybe a handful. Which one do you think will show higher in the Google Maps listing? Oddly enough, the business with the lesser number of reviews can actually show up higher in the results. The question you have to ask is why would it beat out the listing that has more reviews? What is the secret to a great Google Places listing?