Let's Get A Little More Personal - Reaching Clients By Personalization

Keeping It Personal

Back in the day, we would work on SEO, gearing it to provide exactly what was required by search engines when working on websites. This included cramming in tons of keywords and using other such suspect tactics.

Today, however, things have changed greatly. More and more people are paying close attention to the information is being shared on the net. Businesses that continue to use these tactics are finding it harder and harder to attract new views, new visitors, and new business.

Now, businesses are realizing that we need to get a little more personal. What does this mean though? How do you get personal with people coming to your website? 

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Danny HallDanny Hall

Personalized Marketing

Personalized marketing is the ultimate form of targeted marketing, creating messages for individual consumers. In today’s relentlessly competitive marketplaces, knowing what your customers want and promoting your products in the right way, with the right context and at the right time has never been more important. Many businesses are beginning to understand what personalization is and how powerful the technology can be. The question, however, is why is it critical to your business? 

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Aaron LoveAaron Love