Keeping It Personal
Back in the day, we would work on SEO, gearing it to provide exactly what was required by search engines when working on websites. This included cramming in tons of keywords and using other such suspect tactics.
Today, however, things have changed greatly. More and more people are paying close attention to the information is being shared on the net. Businesses that continue to use these tactics are finding it harder and harder to attract new views, new visitors, and new business.
Now, businesses are realizing that we need to get a little more personal. What does this mean though? How do you get personal with people coming to your website?