When posting to social media we often get caught up in the marketing, marketing, marketing mode. We push our products and services relentlessly and wonder why our sales are still not going up. The problem is that people want to be engaged and entertained unless they are specifically looking for a product or service. That being said if you really want to know how to get people talking with you about your brand you have to put the social back in social media.
Well folks, this is it. The final part of a three part series on the tools for reaching your audience more effectively. So far we have discussed many different topics among them are Google, SEO, the proper use of humor and much more. For this last bit we're going to be touching on the effectiveness of proper grammar and spelling, using jargon correctly, the use of pictures, the time of day, and the format in which is best to post your works.
Are you getting frustrated looking for a new job and not having any results? Are you following the same old process of replying to a job listed on the company’s website and never hearing from the employer? Maybe it’s time to try a new route in finding your new career! Social media websites provide more than just catching up with old friends these days. They are also a way to connect with prospective employers and find out about their day to day routine on a more personal basis. The top social media websites to help with your job search would be Facebook, Twitter and LinkedIn.
Online video marketing is on the rise and people of all ages are watching videos on the web. While photo and text updates are typically the norm, a video can really show your customers your creative side and set yourself apart from your competition. Not sure how to get started? Here are a few tips to get your video launched for your business:
If you’re using Twitter, then you've definitely seen the use of hashtags. A hashtag is a keyword phrase without spaces that has a pound sign (#) prefix, such as #hashtagsarecool. The main purpose of a hashtag is to allow people to search tweets that have a common topic. You simply click on the hashtagged word and Twitter will pull up all tweets dealing with that word or phrase. And even though they are most commonly found on Twitter, you will also find them on Google+, Instagram and Facebook is now talking about incorporating them into their site.
Once again we had the pleasure of working with Audrina Bigos, Fox News Charlotte. This time around we discussed the growing concern over office bullies and how this behavior can impact the workplace. This is a real problem for some people as an estimated 50+ Million workers have acknowledged they have encountered some type of bullying at work. So what can we do? Be proactive, let employees know right away that a positive and professional behavior is expected and that each co-worker should be treated with respect. Foster a team environment at all times and keep a close eye on any conflicts that may arise, always keeping an open door policy. From a mangers standpoint be prepared to step in and handle these type of issues swiftly, again promoting a positive workplace built on respect.