Social media press releases must be written as part of your marketing efforts. Yes, we are talking about a part of the marketing effort that most people do not want to have to write. The problem for most people when writing a press release is that they just have difficulty wording one that they feel will get the points across effectively. Know that social media press releases do not mean that you still do not need to have the traditional press releases. Social media press releases are complimentary to the traditional ones assisting in covering the realm of potential customers and clients.