Now before you fly off the handle, let me preface this by saying that not all small businesses fail at social media. There are however many that seem bound and determined to do so. No matter how hard they think they try to succeed at integrating a social strategy into their business model it just seems to dissolve or even blow up in their faces. Let me set the stage for you: Steve X owns a motorcycle shop that specializes in designing and building custom cycles. Steve's friend Joe has a shop that specializes in building show cars. One day Joe tells Steve that he just HAS to have
Getting the most from LinkedIn means doing more than throwing up your resume and waiting for the perfect client. There are a few small changes that you can make to your profile for instant improvements. But remember, LinkedIn is not a passive site – you need to get involved, post regularly and let yourself be heard.
What is LinkedIn? LinkedIn is a tool used primarily by employers and employees, who utilize it as a way to connect with each other, with prospective employers/employees and for marketing purposes. However, the LinkedIn features change on a regular basis, so it’s a very good idea to update your profile regularly as well so that you can take full advantage of this business online tool.